Sivam training in Shipshewana, Indiana. April 2019

Nuova SIVAM and Finishworks: Partners in the North American wood coatings market

Nuova SIVAM and Finishworks: Partners in the North American wood coatings market

North America includes two of the largest countries globally. Canada and USA rank as the second and third largest countries in the world geographically. Size is a factor when it comes to focusing on markets for business opportunities. One of Nuova Sivam’s focus areas for growth is export and this includes North America – Canada and USA. We are enjoying great success with Richelieu but with North America being a large geographic area, having another partner in addition to Richelieu is of key importance. Nuova Sivam has started to partner with Finishworks, a division of RPM. Finishworks covers areas where Richelieu is not present, providing Nuova Sivam additional market share growth and coverage of North America.

richelieu finishworks

The first container was received in April 2019 and the start-up has been very successful with a second container ordered in early July.

The target customer base includes a wide range of market segments – kitchen and bath cabinets, millwork, residential and commercial furniture, hospitality, musical instruments and exterior. The products are mainly interior and exterior polyurethane and acrylic two component and waterborne interior and exterior one component.

Quality products for Quality Customers

The North American market appreciates and understands that the world’s best polyurethanes are Made in Italy.